Apple's Annual Report:
You would think that because Apple is a multi-billionare dollar company with hundreds of thousands of shareholders that they would willingly create a very glossy and sheek Annual Report. Au contrar! Infact, Apple doesn't even make an annual report. Especially with Apple's popularity and massive business growth in the past few years they would love to share that information with their shareholders. Unfortunately, the only thing to be found on the Investor Relations link on the Apple website is the SEC 10-K filing. And to be honest, what investor, let alone any human being would want to read that? I can't think of a single person!
With Apple being an uber-techy yet customer-simplicity focused company, the press releases regarding 4th Quarter Earnings were pretty basic to understand. It basically stated that comparing itself to its competition it was monumentously successful. Also, even with our economy in such a downslop, Apple had their highest yearly profit in decades. They do admit that this profit is largely thanks to the iPhone. There was no quote from the CEO but there was on from the CFO explaining how happy Apple was with their success this past year.
You would think that because Apple is a multi-billionare dollar company with hundreds of thousands of shareholders that they would willingly create a very glossy and sheek Annual Report. Au contrar! Infact, Apple doesn't even make an annual report. Especially with Apple's popularity and massive business growth in the past few years they would love to share that information with their shareholders. Unfortunately, the only thing to be found on the Investor Relations link on the Apple website is the SEC 10-K filing. And to be honest, what investor, let alone any human being would want to read that? I can't think of a single person!
With Apple being an uber-techy yet customer-simplicity focused company, the press releases regarding 4th Quarter Earnings were pretty basic to understand. It basically stated that comparing itself to its competition it was monumentously successful. Also, even with our economy in such a downslop, Apple had their highest yearly profit in decades. They do admit that this profit is largely thanks to the iPhone. There was no quote from the CEO but there was on from the CFO explaining how happy Apple was with their success this past year.
"We are thrilled to have sold more Macs and iPhones than in any previous year," said Steve Jobs, Apple's CEO.
SuggestionsI would definitely suggest that Apple go back to 2006 (when they still made reports) and create some type of Annual Report, or at least a letter to their investors. With hunderds of thousands of individuals purchasing stock in Apple, they should be able to know what is going on with their companies profits and losses. And moreso because of Apple's success they should want to share the news in order to create more positive opinions of their company.
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